Books
Read the thinking
Jonas Astrup Beck · 2026 · foreword by John Seddon
AI doesn't care what it amplifies. You should.
AI doesn't invent a new logic. It amplifies the one you already have. This book shows leaders how to turn the technology around: from efficiency engine to purpose maximiser. It starts with understanding what your work is actually for, seen from the customer's perspective.
“This book will open your eyes to the opportunity and give you explicit instructions on things you need to do in order to see and realise the benefits.”
What readers say
“I have never before highlighted so much good sense in one small book. Concise, coherent, and hard-hitting guidance on AI adoption in organisations.”
“What a great read, so good I read it twice. ... Any Leader wanting or needing to get on the AI gravy train should read this first before acting.”
“An essential read for anyone leading teams today. It proves once and for all that technology cannot fix broken strategy, it only amplifies it.”
“Definitely worth a read but be prepared to challenge your thinking not just about AI but the system as a whole!”
Recommended reading
The books behind the method
Get in touch
Want to hear more?
A 30-minute conversation is a good start. Choose the way that suits you.